Team coaching · Agility · Continuous improvement
First I observe.
Then I support.
I help teams and organisations work better together, in the same room or remotely. I start by looking at how you really work, and from there we design the path that fits you.
01Method
A path that adapts to the team, not the other way round
I don't bring a closed programme. I bring a way of working that starts by listening.
- First step
Observe
An observation session with your teams: how you decide, how you coordinate, where energy gets lost and where the potential is.
Understand
I share what I saw, without judgement. Together we choose what is worth changing and in which order.
Support
Coaching, training or presence inside the team, depending on what you need. A tailored path, not a catalogue.
Learn
We measure what changed and adjust. The goal is for the team to keep going on its own.
02First call
The first call is always free.
A 30-minute video call to tell me how you work and what you would like to change. Together we see whether I can help or not, no strings attached.
30-minute video callOn Google Meet, from wherever you are. When you book, you get the invitation with the link by email.
Free, no commitmentIt's not a sales pitch: it's a conversation.
HonestyIf I can't help you, I'll tell you straight.
And then?
If it makes sense, the next step is an observation session with your team. From there we design the path.
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03Services
Services
A menu of services for companies, teams and individuals. Any of them can start with an observation, and any of them can be adapted to your case. Everything can be done in person or remotely.
- 01
Fractional or in-house agile coach
A trusted coach inside your organisation, a few days a week or on contract. I support teams, leaders and day-to-day cultural change.
- 02
Leadership team coaching
Sessions with leadership teams to align direction, improve difficult conversations and make decisions with more clarity.
- 03
Team and individual coaching
Support for teams that are forming or stuck, and for people who want to grow in their role.
- 04
Training and masterclasses
In-house trainings on agility, Scrum, lean and continuous improvement. Practical, with real examples and adapted to your context.
- 05
Continuous improvement with AI
How to use AI to improve processes and teams through a coaching lens: less noise, more human judgement.
- Soon06
Own courses
Team building, team coaching, continuous improvement, applied AI and remote teams. In design, for companies and open enrolment.
And if you need something else
If what you are looking for isn't on the menu, we design it to measure, starting from the observation.
In person and remote
In the room or on screen.
I've coached teams both in person and remotely. I've helped companies working from home run well at a distance and keep the remote room alive. If your team doesn't share a space, there's a path too.
In person
Observation at the office, workshops and sessions with the team in the same room.
Remote
Coaching for remote teams: online sessions, rituals that work on screen, and ways to keep the remote room alive and engaged.
- Soon
Courses on remote teams
Training to work better at a distance: agreements, communication, meetings and trust.
04Path
Professional path
Fifteen-plus years across teams, product and technology. I started as a researcher and developer, and ended up dedicating myself to the people who build products.
2026 — today
Quemo
Co-founder
Professional community for hospitality. I lead product and technology, and use AI to automate how the company runs.
2019 — today
Sense on the Beach
Co-founder
Organisational growth consultancy with leaders, teams and individuals.
2024 — 2025
BIMINDI
Co-founder
A platform to make feedback valuable. An intense lesson: building from scratch and also knowing how to close.
2017 — 2019
Typeform
Agile Coach Lead
Led a coaching team, rolled out OKRs company-wide and supported product teams.
2015 — 2017
Fairfax Media, New Zealand
Agile Lead
Agile teams and complex streams of work at enterprise scale.
2011 — 2015
Scrum Master for several teams and internal Scrum trainer for 100+ people.
2004 — 2010
Barcelona Media
Researcher and developer
Research in computational acoustics. PhD from Universitat Pompeu Fabra.
With Sense on the Beach we have worked with
05About
“Self-organisation, personal growth and short feedback loops: the engine of real change.”
I'm a computer science engineer with a PhD in computational acoustics. I started by writing code and doing research, and found that what interested me most was how we work together.
Since 2009 I have supported teams through agile transformations, both in person and remotely, from product companies like Typeform to growing startups. I believe in self-organisation, personal development and short feedback loops as the engine of real change.
Today I combine coaching with building: I'm a co-founder of Quemo and use AI every day. That lets me talk to teams from the inside, with hands in the dough.
- 15+ years in agile coaching and leadership
- In-person and remote coaching
- Certified ScrumMaster (CSM)
- PhD, Universitat Pompeu Fabra
- Catalan, Spanish and English; basic Italian
Write to me.
For anything else, or if you prefer to write before talking, tell me briefly what you need. I answer personally.
hola@jaumedurany.comI work from Cal Comadran (Moià) and Barcelona, and remotely anywhere.
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